The most elaborate April Fool's joke ever? Buell and Bombardier (don't) team up for new streetbike
Filed under: Motorcycle, Canada
Official Bomber Motorcycles logo?
Just when we thought we were going to have to get an AMA Pro License to ride any new Buell creations, an official press release from BRP, or Bombardier Recreational Products, appears to have leaked out, spelling out the company's plans to team up with Erik Buell and for the launch a new line of two wheelers called Bomber Motorcycles. Or so it would seem.
Many rumors have circulated recently pointing out the interest that BRP had shown in purchasing the Buell brand, however much to the chagrin of its many fans, Harley-Davidson would not concede in any talks of selling Buell, choosing rather to spend just over 100 million dollars to pack up shop and cling to some sort of lingering pride. Well, that was all so last week. As the old saying goes, where there's a will, there's a way, and Erik Buell and BRP have supposedly come up with a way to make the merger happen. Although none of us are supposed to know this yet, BRP spokesperson Avril Foujour (uh huh, yeah) confirmed yesterday that the press release was in fact official and had been leaked ahead of it's planned April 2nd release date. Apparently they didn't want anyone to think this was some sort of clever April Fools gimmick... oops, I think they got us.
Though all indications are that this may be the World's Most Elaborate April Fools' Joke, let's take a moment to consider just how much effort went into this prank. There's a name for the new company and bike (Stratofortress), an estimated release date (fourth quarter 2010) and plenty of typically boastful press release copy. There's a logo (see above), a Facebook page, Twitter account and even a dummy website. Someone has way too much free time on their hands, no?
See the complete and undeniably fake press release after the break.
[Source: Asphalt & Rubber]Continue reading The most elaborate April Fool's joke ever? Buell and Bombardier (don't) team up for new streetbikeThe most elaborate April Fool's joke ever? Buell and Bombardier (don't) team up for new streetbike originally appeared on Autoblog on Fri, 02 Apr 2010 18:29:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
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