It's official, Audi has just bought Ducati
Filed under: Audi, Earnings/Financials, Motorcycle
There aren't a lot of automakers that also make motorcycles: Peugeot, Honda, Suzuki, and perhaps most pertinently, BMW. And now Audi is getting in the game - not with its own four-ringed motorbikes, but with today's acquisition of Ducati.
In the announcement just released, Audi confirmed the deal but stopped short of confirming the reported purchase price of $1.1B. Although Audi is, of course, part of the Volkswagen group, it is Audi AG itself that officially bought the motorcycle manufacturer, making Ducati the third Italian operation under its umbrella alongside Lamborghini and ItalDesign-Giugiaro.
Tellingly, Audi also points to certain technologies developed by Ducati - particularly their control systems, combustion chamber process and competence in lightweight construction - as particular assets that "offer great potential for AUDI AG and the Volkswagen Group." Read more in the official release after the jump.Continue reading It's official, Audi has just bought DucatiIt's official, Audi has just bought Ducati originally appeared on Autoblog on Wed, 18 Apr 2012 12:56:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
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